The Australian Trade and Investment Commission (Austrade) helps grow Australia’s prosperity by delivering quality trade and investment services to businesses, accelerates growth in Australia’s tourism sector and promotes Australia’s education to the world.
Trade Facilitation Services
Overview of Trade with Australia
Malaysia is a vital trading partner for Australia, with two-way trade valued at AUD $33.5 billion in 2022, making it Australia's second-largest trading partner in ASEAN. Malaysia's favourable business environment, skilled workforce, and government support for foreign investment make it an attractive gateway for Australian businesses expanding into the region.
To further boost economic ties, Australia launched "Invested: Australia's Southeast Asia Economic Strategy to 2040" in 2023. This strategy aims to increase two-way trade and investment between Australia and Southeast Asia, with a focus on key sectors such as agriculture, resources, education, and the digital economy.
With its favourable business environment and strong trade ties, Malaysia offers a prime opportunity for Australian businesses to tap into the Southeast Asian market and drive growth.
Top Australian brands in Malaysia
There are several recognisable Australian brands in Malaysia across key sectors including:
Retail and consumer goods – Aesop, Arnotts, Aussie Beef & Lamb, Blackmores, Boost Juice, Cotton On, Harvey Norman, King Living, Swisse
Education providers – Curtin University, Monash University, Swinburne University, University of Wollongong, CPA Australia
Others – BlueScope, Cochlear, SEEK, Lendlease, ICON Group, NextDC, AirTrunk
For Australian Businesses
The Australian Trade and Investment Commission (Austrade) is dedicated to helping Australian companies succeed in their export journey to Malaysia. With a local office in Kuala Lumpur, Austrade provides valuable market intelligence, in-market insights, and introductions to key local industry and government contacts.
Austrade's experienced team in Kuala Lumpur offers personalised guidance and support to help Australian businesses navigate Malaysia's unique commercial landscape. Whether you're looking to enter the Malaysian market, explore overseas investment opportunities, or establish joint ventures, Austrade is committed to helping you achieve your business goals.
For Malaysian Businesses
Austrade can connect you with Australian suppliers, explore investment opportunities, and grow your business. Discover how we can assist:
Market Insights: Get up-to-date information on Australia's supply capabilities of various products, services, and technologies in priority sectors across industry.
Supplier Introductions: We will facilitate introductions to Australian suppliers that meet your specific needs. To ensure the best connections, please provide detailed information about your company and product specifications.
Investment Opportunities: Explore investment opportunities in Australia with our guidance. Whether you're looking to expand your business operations or establish a presence in Australia, we will support you throughout the process.
Opportunities in Key Sectors
Agrifood
Australia is a major exporter of agrifood offering a secure, stable supply of quality horticultural products, catering and food service supplies.
Explore Australia’s world class agrifood opportunities here: Agrifood | Austrade International
Education and Skills
Learn more about Australia’s high-quality education system, globally ranked universities, and diverse culture here: Study Australia | Study Australia
Technology
Australia is a thriving tech ecosystem of innovative companies delivering critical technologies and shaping the future of economic prosperity and security.
Learn more about Australia’s fast-growing tech opportunities here: Technology | Austrade International
Energy and Resources
As a renewable energy superpower, Australia is uniquely positioned to lead the global transition to a green economy, driving the adoption of clean energy solutions.
Discover how Austrade can help you on your net zero journey here: Energy and resources | Austrade International
Health and Life Sciences
Australia's healthcare industry, one of the largest in the Southern Hemisphere, is rapidly expanding its exports of specialised life sciences services, medical products, and cutting-edge MedTech solutions.
Explore Australia’s capabilities and innovation in the healthcare sector here: Health and life sciences | Austrade International
Key Partnerships
Malaysia Digital Economy Corporation (MDEC)
This partnership will increase commercial engagements between technology firms from the two countries through a series of programs and exchanges.
The key objectives of the Austrade MDEC Partnership are:
- Uplifting trade and investment opportunities for tech companies in the respective markets.
- Collaborating on policy building on regulations and laws relating to digital tech and services.
- Providing capacity training for corporates, start-ups, scale ups and SMEs.
- Providing workshops for SMEs and corporates to help manage transformations.
Malaysian Communications and Multimedia Commission (MCMC)
This partnership will facilitate Australian businesses' participation in Malaysia's digital health sector, as well as provide access to funding through Bank Negara, Malaysia's central bank.
PIKOM (National Technology Industry Association)
Austrade is a member of PIKOM, Malaysia's National Technology Industry Association. This strategic partnership will enhance access to the Malaysian market for Australian tech businesses and foster collaborative opportunities between Australian and Malaysian tech companies.
Halal Development Corporation (HDC)
This partnership unlocks Malaysia's rapidly growing certified halal food market for Australian exporters, driven by three key pillars of strategic business initiatives.
- Investment promotion
- Trade negotiations
- Halal skilled talents.
Malaysian Oil, Gas, Energy Services Council (MOGSC)
Austrade is a member of MOGSC. This partnership facilitates access for Australian businesses looking to enter Malaysia's oil and gas industry, fostering strategic collaborations and boosting two-way trade opportunities.
Key Resources
Invest in Australia
Austrade attracts and facilitates foreign direct investment into Australia across priority sectors. Our investment specialists provide professional assistance with industry and government contacts, connecting investors to Australian opportunities.
For Malaysian firms looking to invest in Australia, set up a new company, or acquire an existing company, please contact Austrade for further assistance.
Export to Australia
Malaysian companies wanting to develop markets in Australia should contact MATRADE, the Malaysia External Trade Development Corporation.
The Australian Border Force can provide information on import requirements.
Business Networking
Other Trade Information
Malaysia Australia Business Council
Doing Business Guide: Malaysia | Asialink
Contact Us
Get in touch with Austrade Kuala Lumpur's office for more information.
Australian Trade Commission (Austrade)
Australian High Commission
6 Jalan Yap Kwan Seng, 50450 Kuala Lumpur
Tel: +603 2782 5600
Fax +603 2141 8592
Website: http://www.austrade.gov.au
Email: [email protected]
X: https://twitter.com/AustradeKL
LinkedIn: https://www.linkedin.com/austrade-southeast-asia